WLC College India- Review for Retail Management Course

WLC College is a highly acclaimed college for business programs in India with 10 centers spanning the entire Indian subcontinent. The College is renowned for its Employers Council and Earn while you Learn Programs and is a leader tin the field for industry relevant Courses. One of the specialization offered at WLC College is Retail Management and marketing.

Retail Marketing is specialized course under marketing which corresponds to selling products directly to consumers through different channels such as stores, malls, kiosks, vending machine or other fixed locations.

With growing urbanization in India , the organized retail format is increasing its hold and the modernization of malls is fast changing the urban landscape and has made retail the fastest growing industry for potential professions for youngsters.

An estimate puts the retail industry a heavy $635 industry by 2015 with the sector creeping into the vast potential presented at medium and small sized towns.

The retail course at WLCI covers Retail marketing clubbed with Supply chain management and logistics. The student will be introduced to processes for procurement, merchandising and Customer Relations management. The student will also get an opportunity to enhance skills in analyzing and control costs. The module places a significant emphasis on cost management, micro financing and retail economics.